A recent survey conducted by YouGov on behalf of Infor shows that consumers now expect a supply chain visibility solution as part of the brand experience. Download this infographic to learn how consumer expectations are on the rise across all product categories.
This time last year, we looked at the Fashion Revolution movement and its clarion call for transparency across fashion supply chains. Since then, the movement has gained even more momentum; 2017 numbers reflect greater participation on social media with more consumers asking #whomademyclothes, and more workers posting photos of themselves replying, #imadeyourclothes.
Crucially, more brands are responding to the demand for transparency. 2017’s Fashion Revolution Week had over 1,000 mainstream clothing brands respond to #whomademyclothes, up from around 400 the previous year. It’s a safe bet that this form of engagement will keep growing in the coming years. So the real question becomes, what’s next?
By Greg Kefer, VP marketing, Infor
OK, I realize the headline is a bit loaded, but I got inspired after coming across a market study by Geodis that found only 6% of companies claim to have “full visibility” across their supply chains. This mirrors other studies that point to a consensus that while visibility is universally desired, few companies have it completely figured out.
Part of the challenge is defining what supply chain visibility actually is. According to Gartner, it has more than 100 software vendors on its radar that claim to have some kind of supply chain visibility offering, which means visibility into a distribution center, or plan, or plant, or region, or transport mode, or some performance KPIs would count.
Some companies have figured out visibility, and are driving tens of millions of dollars in value. But a lot of companies are on a long journey to achieve a vision. The complexities of any global supply chain are daunting, but the cost of doing nothing is too great to ignore. You cannot compete if you operate in the dark.