Although most of the growth in retail is happening online, physical retail often still represents 90% of a retailer’s sales. One way to leverage existing physical locations and provide a more efficient experience for customers is to support “Buy On-line, Pick-up In-Store,” or BOPIS for short. Customers do their research online, select their products, and later pick up the items at a physical store. However, the road to supporting BOPIS has many pitfalls to avoid. We’ve collected 10 common BOPIS issues that smart retailers should address, before their omni-channel evolution leaves their customers wanting more.

Infor's Matt Jones discusses three major causes at the root of these BOPIS boo-boos, that are creating a negative customer experience and impacting the retailer’s profitability. They are: 

With so much glitter in the retail tech space it’s hard to see where the gold really lies. Infor’s Doug Tiffan and Chris Field, CEO of Fieldworks, a tech PR, content and digital marketing agency based in the UK, join us to discuss how retailers can avert their eyes from the flashy tech that won’t sustain them, get back to basics, and build for the future by imagining they’re building a retail enterprise from scratch.