Equipment companies used to compete mostly on product and price. But that was before customers could get whatever they needed with just a click of a button. With reduced differentiation and diminishing sales margins, equipment companies are shifting the focus beyond product and price to what problems they can solve for their customers. Today’s equipment companies compete on service.

Which means that one of the biggest challenges equipment OEMs, dealers, rental, and service organizations face today is how to increase customer service levels. It’s this push for finding new and better ways to serve customer needs that are at the core of many of the key issues that are impacting the equipment industry today.

Read on for a deep dive into the top issues facing the equipment industry and how addressing these issues can help companies better compete on customer service.

As an equipment rental organization that wants to differentiate itself in a highly competitive market, you need to offer your customers the right rental equipment, when and where they want it, at the right price. The challenges you face today are forcing you to rethink the way you do business.

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CloudSuite Equipment Rental is designed specifically for rental companies that are focused on growth, customer engagement, and extended services. Supporting almost 40 localizations and 18 languages, and built on industry best practices, the solution gives you the flexibility and scalability to easily take on new markets and quickly adapt to change. It features deep, proven capabilities to support all your business processes—not just rental.

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