Equipment companies used to compete mostly on product and price. But that was before customers could get whatever they needed with just a click of a button. With reduced differentiation and diminishing sales margins, equipment companies are shifting the focus beyond product and price to what problems they can solve for their customers. Today’s equipment companies compete on service.
Which means that one of the biggest challenges equipment OEMs, dealers, rental, and service organizations face today is how to increase customer service levels. It’s this push for finding new and better ways to serve customer needs that are at the core of many of the key issues that are impacting the equipment industry today.
Read on for a deep dive into the top issues facing the equipment industry and how addressing these issues can help companies better compete on customer service.