The top US food and beverage companies have lost billions in market share since 2009 with shoppers heading towards specialized, fresher products instead of well-known big brands.
To stand out, you need to go niche and move into microvertical markets to keep up.
Continue reading to learn about the 4 things you can do to prepare your business to take on microvertical challenges.
Topics: Food & Beverage, Chemical, Process Manufacturing, Agricultural
Even the best innovators have notorious flops: New Coke®, Apple® Newton, Microsoft® Zune, LifeSavers® Soda, and Harley-Davidson® Perfume are a few notable examples. Some companies can overcome blunders because their sheer size makes them unstoppable market forces. But for others, even a single mishandled launch can threaten company-wide failure.
The risks are even greater for process manufacturers who must continually innovate with new and iterative products to excite customers and generate new revenue. But the path to profitable innovation is paved with challenges: tighter launch windows, fickle B2C and B2B customers, volatile market swings, and increasing demand for unique, customized products.
An uphill battle
Product development is fundamentally more difficult in process industries. For too many companies, years of internal research and testing lead to product launches that meet with lukewarm success-and negligible profits.
Topics: Food & Beverage, Chemical, Process Manufacturing, Agricultural