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4 Ways To Prepare For Microvertical Success

Posted by Harriet Schneider on Mar 14, 2019 8:00:00 AM

The top US food and beverage companies have lost billions in market share since 2009 with shoppers heading towards specialized, fresher products instead of well-known big brands.

To stand out, you need to go niche and move into microvertical markets to keep up.

Continue reading to learn about the 4 things you can do to prepare your business to take on microvertical challenges.

Microvertical success


  1. Use analytics tools and social media to find your niche
  2. Collaborate with your supply chain to learn your market
  3. Use planning and scheduling tools to identify your goals
  4. Align talent and technology to act quickly on new opportunities
And of course, if you have questions, please contact ICCG for answers.


Topics: Food & Beverage, Chemical, Process Manufacturing, Agricultural

About ICCG

Welcome to our Blog - ICCG Insights!

Embracing thought leadership as a pathway for growth, represents the true spirit of progressive change that will make a difference in technology-driven industries. As a consulting company, ICCG customers look to us as their value-added resource. They expect us to be proactive about solving their immediate challenges and we don’t take that responsibility lightly. It is this that drives us to share our best practices, knowledge-base, years of experience, and tried and true methodologies. These have been the hallmarks of our corporate brand.

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