Eight out of 10 consumers expect to receive regular updates about the status of their orders, according to a new survey from YouGov and the Infor GT Nexus Commerce Network. In this episode of Supply Chain Radio, Matt Gunn and Greg Kefer dive into the data and discuss why supply chain visibility is more important than ever.

By Greg Kefer, VP marketing, Infor

OK, I realize the headline is a bit loaded, but I got inspired after coming across a market study by Geodis that found only 6% of companies claim to have “full visibility” across their supply chains. This mirrors other studies that point to a consensus that while visibility is universally desired, few companies have it completely figured out.

Part of the challenge is defining what supply chain visibility actually is. According to Gartner, it has more than 100 software vendors on its radar that claim to have some kind of supply chain visibility offering, which means visibility into a distribution center, or plan, or plant, or region, or transport mode, or some performance KPIs would count.

Some companies have figured out visibility, and are driving tens of millions of dollars in value. But a lot of companies are on a long journey to achieve a vision. The complexities of any global supply chain are daunting, but the cost of doing nothing is too great to ignore. You cannot compete if you operate in the dark.