Bringing products to market to meet the growing demands of consumers is getting increasingly complex. The demand for additive-free, non-GMO, low calorie, and fresh products is not just a fad. Conscientious consumers focus on health, wellness, and social issues as they shop for family meals. They will take into consideration clean labels, visibility into suppliers, humane treatment of animals, and environmental sustainability.
This is adding to the burden on food and beverage companies as they struggle to comply with vague definitions and evolving standards for compliance. Today’s clean label movement is an example of consumer demand for informative labels and products free of added chemicals, colors, and unnecessary ingredients. While food and beverage companies may want to seize the opportunity to appeal to a market that has spending power, the task isn’t easy. Definitions evolve, as do expectations.