Shifting trade conditions and tariffs have set the stage for frontier markets in Africa to emerge, but how can global brands and manufacturers tap into this vast wealth of resources? Global trade winds are shifting, driven by mounting forces that range across political, social, and economic landscapes. Uncertainty looms in the forms of tariffs, trade wars, and populism. Commerce continues to undergo a transformation as Uber-ization and the Amazon effect continue to play out across industries, redefining customer expectations in both the B2C and B2B sectors.
Into Africa: Tapping vast resources beyond China as trade conditions remain volatile.
A rising middle class emerging from China and India is creating new opportunities that come with new demands and challenges.
Proximity is an attractive benefit, but it's one of several. Growing population and resources offer massive upside. According to a report from the Brown Capital Management Africa Forum and The Wilson Center:
"It is estimated that by 2050, Africa will account for over half of the global population growth. The populations of 26 African countries are likely to at least double in size between 2017 and 2050. Furthermore, approximately 170 million African will enter the labor market between 2010 and 2020."
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