Direct mail is back—but this time, it’s providing advanced analytics about the buyer journey, intent, and conversion.
In this episode, Matt Gunn chats with Tom Barbaro of PebblePost, the company that invented programmatic direct mail. As most retailers have gone digital in their marketing efforts, the mailbox has become relatively vacant, clearing the way for “digitally reactive mail”—allowing retailers to retarget customers at home and capture advanced analytics about buyer intent and conversion.
Leave your legacy with the next generation of retail and fashion software.
Questions about how ICCG can help you? Let us know here.