The following blog is being shared with permission.
By Miro Yaghi M.Eng, MBA, PMP, CPA, formerly Transformation leader and Chief Information Officer (CIO) with ICCG customer, Gildan Corporation, Montreal, Canada.
Digitization in an omnichannel environment is not about technology only its about the integration of process, people and technology. Its about understanding each of our customers preferences and providing them with a personalized, homogeneous, great experience in store, on line, offline, through mobile apps and with direct customer services. Every employee within a retail business line needs to provide the same quality of service by using all available technology with the objective to create and maintain a personalized, sustainable and repeatable relationship.
