Design your value chain for omni-channel
Today, customers expect to shop, compare, purchase, and consume on their own terms—on their own schedule, through a variety of channels, and on a variety of devices. For fashion companies, that means operating in a customer-driven economy. Not only should your marketing campaigns drive customers to the omni-channel outlets that you monitor, but your value chain should be ready to support these efforts. The omni-channel experience must be seamless and consistent, inspiring your customers to make purchases whether they’re in a physical store or online.
For your omni-channel management efforts and value chain to be in sync, you must move toward new business models that are far more collaborative, consumer driven, responsive, and quick. But how do you design a value chain so you can get closer to your customers and quickly deliver on their needs? And how do you get your value chain partners aligned to get the right products to where consumers want them—as quickly and efficiently as possible? This eBook will answer these questions and more.
Reach more consumers with an omni-channel strategy
Thanks to the digital nature of today’s shopping channels and the prevalence of social media, the fashion world has access to a wealth of customer data that can be captured and acted on in order to provide those customers a more positive experience.
All parties along the value chain need access to the same information across every interaction touch point—from browsing and shopping online and off; to making purchases at retail outlets, web storefronts, and vending machines, to the delivery of goods. With an omni-channel presence, you can dramatically improve the speed of delivery, demand planning, stock replenishment, and price competitiveness.
To read more on how to bring your value chain closer to the consumer, checkout the complete best practices guide.
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