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Breakthrough Business Models, Part 1: Why Equipment Dealers And Rental Firms Need Them

Posted by Harriet Schneider on May 17, 2018 8:00:00 AM

Most construction equipment and rental dealers will admit that there is less differentiation between products today, resulting in increasing pressure on prices and lower margins.  Parts are available from a proliferation of sellers and it’s easier than ever for customers to shop for the lowest price.  Customers want to own less and rent more.  We have technology with the potential to improve productivity and profitability for dealers and their customers, yet adoption lags. Why? In a Fast Company article , authors John Elkington and Richard Johnson argue that we need more breakthrough business models, not breakthrough technology.

“Business models are what connects a technology’s potential with real market needs and consumer demand,” says the authors. 

Strategy consultant and author Kay Plantes, believes that business models have become a key way to differentiate from the competition, replacing product features and benefits. A business model defines how will you create, deliver and capture value for your customers.  

Consider how these innovative business models enabled these companies to differentiate themselves in their markets:


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Topics: Rentals & Equipment

Replacing Your Business Process Software? Read Up On Best Practices With Resources From ICCG.

Posted by Harriet Schneider on Jul 21, 2017 3:45:09 PM

ICCG provides some resources - by industry - to provide you with the information and education to get started. Download and read at your own pace and if you have questions, we look forward to answering.

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Topics: ERP, Manufacturing, Fashion & Retail, Food & Beverage, Distribution, Rentals & Equipment, Retail

About ICCG

Welcome to our Blog - ICCG Insights!

Embracing thought leadership as a pathway for growth, represents the true spirit of progressive change that will make a difference in technology-driven industries. As a consulting company, ICCG customers look to us as their value-added resource. They expect us to be proactive about solving their immediate challenges and we don’t take that responsibility lightly. It is this that drives us to share our best practices, knowledge-base, years of experience, and tried and true methodologies. These have been the hallmarks of our corporate brand.

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