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Podcast: The Data Tracking “Creep Factor” That May Be Holding Retailers Back

Posted by Harriet Schneider on Feb 12, 2019 8:00:00 AM

Has personalization gone too far?

Making the most of customer data can be a difficult proposition. Not only are retailers reluctant to change the ways they use customer data, but many consumers themselves have demonstrated an aversion to any kind of technology that clearly monitors their purchasing activity—even if the purpose of such tracking is to improve the shopping experience. In this episode of Reinventing Retail, we’re joined by Forbes contributor Richard Kestenbaum of Triangle Capital, to discuss the ways data tracking and algorithms can enhance everything from the shopping experience to product design (if we’ll let it). Listen now:

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We take a look at the retail industry's future through interviews that explore emerging retail technology, shifting consumer demands, and the increasing importance of the shopper experience.

Listen to the podcast now.

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Topics: Fashion & Apparel, Fashion & Retail, retail software

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Embracing thought leadership as a pathway for growth, represents the true spirit of progressive change that will make a difference in technology-driven industries. As a consulting company, ICCG customers look to us as their value-added resource. They expect us to be proactive about solving their immediate challenges and we don’t take that responsibility lightly. It is this that drives us to share our best practices, knowledge-base, years of experience, and tried and true methodologies. These have been the hallmarks of our corporate brand.

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