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Podcast: Direct Mail For The Digital Age

Posted by Harriet Schneider on Sep 6, 2018 8:00:00 AM

Direct mail is back—but this time, it’s providing advanced analytics about the buyer journey, intent, and conversion.

In this episode, Matt Gunn chats with Tom Barbaro of PebblePost, the company that invented programmatic direct mail. As most retailers have gone digital in their marketing efforts, the mailbox has become relatively vacant, clearing the way for “digitally reactive mail”—allowing retailers to retarget customers at home and capture advanced analytics about buyer intent and conversion.

Leave your legacy with the next generation of retail and fashion software.

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Listen to the podcast now.

Questions about how ICCG can help you? Let us know here

 

Topics: Fashion & Apparel, Fashion & Retail, retail software

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Embracing thought leadership as a pathway for growth, represents the true spirit of progressive change that will make a difference in technology-driven industries. As a consulting company, ICCG customers look to us as their value-added resource. They expect us to be proactive about solving their immediate challenges and we don’t take that responsibility lightly. It is this that drives us to share our best practices, knowledge-base, years of experience, and tried and true methodologies. These have been the hallmarks of our corporate brand.

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