Having the right products with the right content and characteristics, and the right information clearly displayed is necessary but it's not enough to guarantee success for your business.
The products must also be positioned in the right places at the right time for customers to be able to buy - and that's the job of the supply chain.
To keep up with rapidly changing demand, an effective Food & Beverage supply chain must be fully in sync with the consumer through technology-enabled sensing to satisfy multiple channels with seamless visibility and fulfillment.
We wanted to share this white paper, "Agile sensing and responding in food and beverage."
It addresses many of the challenges and changes occurring in your industry:
- How consumers buy, and what they want to know about products, including ingredient labeling, removal of undesirable ingredients, and environmental information.
- Increased focus on health by consumers, interest groups, companies, and governments including nutrition, healthy/unhealthy content (artificial ingredients, GMOs, sugar, salt, etc.), and environmental practices.
- Changing supply chain realities, including new channels and the growth of multiple channels (omni-channel), proliferation of new producers and new products to compete with established branded manufacturers.
If this is something you're challenged with, let's set up a quick call. I have some ideas that ICCG has shared with other prospects and customers that helped.