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Equipment Industry CFOs Shift Their Focus Toward The Future

Posted by Harriet Schneider on Jul 3, 2018 8:00:00 AM

Two Equipment Industry CFOs discuss how their roles have changed over the last five years.

When markets change we sometimes need to take on new responsibilities and employ different strategies. Such has been the case in the heavy equipment industry for Gayle Humphries and David Leavitt.

“2013 was our recovery year from the recession. It was about building cash reserves back up. We proceeded slowly and cautiously,” says Gayle Humphries, chief financial officer for Low Country Machinery, with locations in Statesboro and Pooler, GA. Today the situation is dramatically different for the dealership.  Sales volumes have tripled since 2013 and Low Country also formed a completely new dealership. Low unemployment has made finding good people the dealership’s biggest challenge.

Changing CFO Roles


As a result, Humphries says she has to balance many roles and responsibilities. “A good CFO has to roll up their sleeves and do whatever it takes to get the job done,” says Humphries. “You are asking administrative employees to work twice as hard and if you’re not willing to do the same it’s hard to ask them to do so. It’s hard to balance.”  Humphries gets involved in many aspects of human resources, including workman’s comp issues, recruitment, as well as the 401K plan, compliance, security, regulations, technology and strategy.

“Today we’re in growth mode.  It’s about what makes sense with your investments. What will bring the best return and save on tax dollars,” she adds.

Continue reading this blog from Infor.

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Topics: Rentals & Equipment

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