The top US food and beverage companies have lost billions in market share since 2009 with shoppers heading towards specialized, fresher products instead of well-known big brands.
To stand out, you need to go niche and move into microvertical markets to keep up.
Continue reading to learn about the 4 things you can do to prepare your business to take on microvertical challenges.
- Use analytics tools and social media to find your niche
- Collaborate with your supply chain to learn your market
- Use planning and scheduling tools to identify your goals
- Align talent and technology to act quickly on new opportunities
And of course, if you have questions, please contact ICCG for answers.