ICCG Insights

4 Ways To Prepare For Microvertical Success

Written by Harriet Schneider | Mar 14, 2019 12:00:00 PM

The top US food and beverage companies have lost billions in market share since 2009 with shoppers heading towards specialized, fresher products instead of well-known big brands.

To stand out, you need to go niche and move into microvertical markets to keep up.

Continue reading to learn about the 4 things you can do to prepare your business to take on microvertical challenges.

 

  1. Use analytics tools and social media to find your niche
  2. Collaborate with your supply chain to learn your market
  3. Use planning and scheduling tools to identify your goals
  4. Align talent and technology to act quickly on new opportunities
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And of course, if you have questions, please contact ICCG for answers.