The future looks bright for manufacturing. In the latest Manufacturers’ Outlook Survey from the National Association of Manufacturers (NAM), manufacturers’ optimism has risen substantially; almost 95% of respondents say they are positive about their own company’s outlook. This optimism is reflected in the UK, as well, with the EEF forecasting 1.4% growth in UK manufacturing in 2018.
Think about this:
81% of consumers in the 2016 IBM Consumer Expectations Studysaid they would choose one retailer over another based on the ability to see whether an item is currently in stock and if it will arrive on time. Whether online or in store, 72% of shoppers would make a purchase from another retailer if an item is out of stock, an increase from 42% in 2011.
All the while, Amazon continues to disrupt the retail industry with supply chain innovation as it drives consumer expectations toward quicker delivery rates: 72% of consumers now consider the option of two-day delivery a key factor influencing their buying decisions.
This trend means companies can no longer compete based only on the quality of their products; they also must battle on the performance of their supply chains.
Continue reading this blog from our partner, Infor to learn how digital commerce networks can help you deliver online orders on time.
Even the best innovators have notorious flops: New Coke®, Apple® Newton, Microsoft® Zune, LifeSavers® Soda, and Harley-Davidson® Perfume are a few notable examples. Some companies can overcome blunders because their sheer size makes them unstoppable market forces. But for others, even a single mishandled launch can threaten company-wide failure.
The risks are even greater for process manufacturers who must continually innovate with new and iterative products to excite customers and generate new revenue. But the path to profitable innovation is paved with challenges: tighter launch windows, fickle B2C and B2B customers, volatile market swings, and increasing demand for unique, customized products.
An uphill battle
Product development is fundamentally more difficult in process industries. For too many companies, years of internal research and testing lead to product launches that meet with lukewarm success-and negligible profits.