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Go Big By Going Small

Posted by Harriet Schneider on Dec 11, 2018 8:00:00 AM

How food and beverage companies can succeed in the microvertical space.

You can see it happening in supermarket aisles. Shoppers are moving their carts away from the big food brands and toward niche brands and specialized, fresher products.1 You can see it in the financials as well. The top US food and beverage companies have lost about $18 billion in market share since 2009, reports Fortune.

In this period of change, companies are differentiating themselves by focusing on specific niche, microvertical markets. By going niche, they can offer consumers unique products that appeal to highly specific consumer demand. But, developing a microvertical or niche business means taking on a range of new challenges. You must learn new skills, develop new and unique products, and rely on smaller production runs to produce higher margins.

You can only go big by going small.

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Topics: Manufacturing, Food & Beverage, Food Technology

The Food And Beverage Industry Is Poised For Further Growth

Posted by Harriet Schneider on Nov 20, 2018 8:00:00 AM

For everything there is a season, as those in the Food and Beverage Industry are keenly aware. In parts of the world, harvest season is here; for others, it is spring planting. And, as 2018 coasts to year-end, it is also the season for summarizing achievements and setting new goals. Eager to capitalize on the growth momentum, F&B companies will soon be planning 2019 budgets and prioritizing the major initiatives for the coming year. With many game-changing innovations now available, companies should start early to strategize on the technology investments that will be key to seizing new opportunities.

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Topics: Food & Beverage, Food Technology, Process Manufacturing, Manufacturing

About ICCG

Welcome to our Blog - ICCG Insights!

Embracing thought leadership as a pathway for growth, represents the true spirit of progressive change that will make a difference in technology-driven industries. As a consulting company, ICCG customers look to us as their value-added resource. They expect us to be proactive about solving their immediate challenges and we don’t take that responsibility lightly. It is this that drives us to share our best practices, knowledge-base, years of experience, and tried and true methodologies. These have been the hallmarks of our corporate brand.

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